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Between August 14 and 18, 2017, Unbounce joined forces with industry heavyweights to share their secrets on how to master paid and social marketing. Marketers across the globe tuned into 15 live one-hour webinars, over five working days, on everything PPC — from optimizing PPC landing pages, to tracking leads from A to Z.


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Unbounce

A shed load of solid, practical, tried-and-tested advice you can use to boost your performance marketing results, pronto. Seize your chance to get your niggling PPC questions answered, in real time, by people that live and breathe PPC.

Unbounce is the world’s leading landing page and conversion marketing platform. With Unbounce, you can quickly build mobile responsive landing pages for your PPC campaigns, convert more prospects and drive more leads and revenue.

 

1

Search Advertising

2

PPC Optimization

3

Excel Tricks

4

Audience Strategy

5

Tracking Conversions

Brought to you by Unbounce in collaboration with:

Day 2

Beginner session
When (and How) To Optimize Your PPC Landing Pages
Corey Dilley, Director of Campaign Strategy, Unbounce +  Joe Martinez, Senior Manager, Paid, Granular Marketing 

If your PPC campaigns are driving good traffic, but not converting well, your biggest ROI gains might come from optimizing your landing pages. Learn how good (or bad) your PPC landing pages are and when you should (and shouldn’t) optimize them. Come with your landing page conversion rates in hand to compare them to industry benchmarks.


PPC Optimization

Intermediate/Advanced session
Brilliant Facebook Shortcuts for PPC
Chad Powell, Senior Account Analyst, Hanapin

Learn the shortcuts and optimizations that can help your campaigns perform better and help you work faster. We'll examine the ad creation process using the Power Editor tool, finding and tuning your audiences with the Audience Insights tool, and structuring and segmenting your campaigns for success.


Bonus session
Properly Valuing and Optimizing Paid Search Traffic
Emily Kirk, Paid Digital Marketing Manager, Workshop Digital

Aligning your paid search traffic with your business goals can be challenging. Learn how to set smart bids that align with your KPIs. We’ll explore bidding layers, setting predictive bids and valuing traffic based on lead type or conversion goal.


< Search AdvertisingExcel Tricks >

Day 1

Beginner session
Adwords Organization and Management Techniques for Maximum Performance

Matt Macchia, CEO, AdFury

Google AdWords is the most effective yet complex web advertising platform around. Learn how to better organize and manage your AdWords account settings and see the performance of your paid ad campaigns skyrocket overnight.


Search Advertising

Intermediate/Advanced session
How to Test Ads to Gain Insight
Brad Geddes, Co-Founder, AdAlysis

Learn how to pull rich data insights from your paid ads to fuel your PPC campaigns. Specifically, we’ll show you how to use demographic testing data and data from thousands of ads.


Bonus session
Automate PPC with AdWords Scripts – No Programming Skills Needed!
Frederick Vallaeys, CEO, Optmyzr

Learn how to get started with AdWords Scripts – the new AdWords tool that lets you automate virtually anything in AdWords, from reporting to managing bids, budgets, ads, and keywords. Banish those pesky spreadsheets for good!


PPC Optimization >

Day 3

Beginner session
10 Must-Haves for PPC Newbies
Alaina Thompson, Account Manager, Hanapin

Hanapin will share the 10 Excel skills that every PPC newbie should know, from conditional formatting to pivot tables. Join us to learn how to use Excel for faster, more effective PPC analysis.


Excel Tricks

Intermediate/Advanced session
Geek Out with Advanced (Yet Practical) Excel Tips for PPC

John Lee, Sr. Client Development and Training Manager, Bing Ads 

Unlock your Excel merit badge with these PPC spreadsheet tips. Learn how to troubleshoot low Quality Score with the Bing Ads Intelligence Excel plugin. Discover a method for filtering search query data with conditional logic. And hey, while we’ve got your attention – let’s build a keyword health dashboard, too!


Bonus session
Visualize Your PPC Data Like a Pro with Power BI

John LeeSr. Client Development and Training Manager, Bing Ads

Excel is nice. But are you ready to uplevel your PPC dashboard skills? Discover the reporting marvel that is Power BI. Learn the ins and outs of this dynamic reporting software and how you can easily plug in your PPC data to create beautiful (and insightful) visual dashboards. Build your Power BI skills by learning how to build reports for geographic, demographic and keyword data.



 

< PPC OptimizationAudience Strategy >

Day 4

Beginner session
How to Reach Your Best-Fit Customers Across Search and Social
Michael McEuen, Director of Marketing, AdStage 

Some of the best opportunities to drive sales already exist in your database. Learn how to reach and nurture prospects and accelerate sales with audience targeting options from Google, Facebook, Twitter and LinkedIn.


Audience Strategy

Intermediate/Advanced session
Getting Creative with Audience Targeting
Brad Geddes, Co-Founder, AdAlysis. Maria CorcoranSearch Marketing Platform Manager, Adobe

Learn how to get creative with remarketing (including remarketing lists for search ads [RLSA]), customer match, similar audiences and demographics, and leverage audience targeting to it's full potential.


Bonus session
Audience to Outcome: The Next Generation of Programmatic 
David Simon, CMO, Steelhouse

As the next chapter of programmatic advertising begins, connected technology is ready to make millions of simultaneous decisions a minute, automatically moving ad dollars across channels, formats and publishers. Join our webinar to understand how dynamic, fully optimized ad plans that value outcome and sublimate the meaning of audience are the future of programmatic advertising. 


< Excel TricksTracking Conversions >

Day 5

Beginner session
Aligning Your Digital Strategy With Your Business Goals

Zack Bedingfield, Search Engine Marketing Manager, Call Rail

There isn’t a one-size-fits-all solution for conversion tracking. Learn how your conversions goals differ between your landing pages, what kind of data you can pull from different conversion types, and which on-site conversion actions you should be tracking.


Tracking Conversions

Intermediate/Advanced session
Going Beyond Leads: Full Funnel Tracking from Leads to Revenue
JD Prater, Head of Customer Acquisition, AdStage 

Learn how to track your campaign performance data from leads to revenue and how to use this data to optimize your maximum return on advertising spending (ROAS).


Bonus session
Delivering ROI with LinkedIn Demand Generation
Ty Heath, Agency & Partner Education Program Lead, LinkedIn

B2B marketers are feeling the pressure to use complex data, but this can be pretty challenging. Learn how to use LinkedIn Lead Gen Forms and LinkedIn Matched Audiences to get more ROI from your LinkedIn campaigns and get tips for improving your campaign's success.


< Audience Strategy

What's in it for me?

A shed load of solid, practical, tried-and-tested advice you can use to boost your performance marketing results, pronto. Seize your chance to get your niggling PPC questions answered, in real time, by people that live and breathe PPC.

Unbounce is the world’s leading landing page and conversion marketing platform. With Unbounce, you can quickly build mobile responsive landing pages for your PPC campaigns, convert more prospects and drive more leads and revenue from your ads.

 

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